About
Brandon is experienced in developing branded content and excels in blending creative thinking with strategic planning. He is known for channeling his creative passions into projects and is dedicated to elevating the visual presentation of each brand he works on.
Professional Experience
Creative Strategist
Mattel Creations
June 2024 – March 2025
•Prepared and led presentations on advertising strategy, creative briefs, and art direction for marketing toys and collectibles.
•Collaborated with senior management, agency partners, and global marketing partners to evolve brand identity and expand business strategy of Mattel Creations, Mattel’s adult-targeted e-commerce platform..
•Spearheaded content development for marketing visuals used in public relations, e-commerce, and advertising campaigns.
•Pitched creative vision to entertainment partners such as Disney, Universal, Warner Bros, and Netflix and managed approvals with licensor stakeholders.
•Serve as the Project Manager of Mattel Creations brand creative design team. Manage visual creative on a $100M+ portfolio of over 2K collector products per year.
•Ideated and executed creative direction complex diorama photography and premium video content from conception to completion.
•Served as liaison with Senior/Executive Management, Creative Leadership, and Global Brand team partners to define brand strategy and achieve brand initiatives.
•Managed creation, approvals, and distribution processes of marketing assets for cross-functional partners to deploy on Social Media, E-commerce, and Paid Marketing channels.
Creative Producer
Mattel Creations
January 2021 – May 2024
Project Manager
Mattel Creations
March 2021 - December 2021
•Served as project manager for all assigned Direct to Consumer (Mattel Creations) projects, leading creation of visual assets from concept to completion.
•Improved workflows and optimize efficiencies, manage content deliveries through a supply chain, and contribute towards scaling up Mattel’s Direct to Consumer business.
•Generated project set up and work streams, create milestone tracking, and report status throughout to all parties involved to keep each team accountable for deliverables.
Assistant Project Manager
Mattel Global Corporate Events
Nov 2020 - February 2021
•Ideated and build virtual galleries across multiple Trade Show Services portfolios; key responsibilities included managing digital content, note taking, and archival documentation.
•Serviced region-specific content needs for marketing and sales partners in Latin America and Europe, acting as a responsive point of contact for the Vehicles, Games, and Action Figures portfolios.
•Collaborated with internal department resources (CAD, Graphics, and Fabrication) and external Mattel partners (Post-Production Studio, Audio Visual, Facilities) to coordinate virtual and live events from inception to reconciliation.
