The overarching through line of my work on the Mattel Creations brand revolves around project management. In addition to serving as a functional leader and managing assignments for the Brand Creative design team, my ultimate objective is to asses and execute the creative needs of E-commerce and Marketing partners with scalable, affordable, and practical solutions.

My key responsibilities includes managing internal and external stakeholders’ approvals of campaigns, creating production schedules based on project timelines, and overseeing the deployment of assets across direct-to-consumer channels such as retail websites, emails, social media, and paid marketing.