Videography
I currently lead the creative direction on video projects for Mattel Creations, where creator stories, behind-the-scenes moments, and playful expression are central themes. Working in close partnership with production teams, I pitch, produce, and oversee the development of video content that is engaging and relevant for our various consumer audiences.
My work covers all aspects of production process; core responsibilities include drafting scripts, location scouting, art directing, providing editing feedback, and managing final distribution.
Mark Ryden x Barbie
Capturing the remarkable imagination and exquisite detail that went into the creation of the Mark Ryden Barbie dolls, we asked Mattel designers to walk us through their personal experiences collaborating with famed Pop Surrealist artist Mark Ryden. We dive deep into four artistic processes that brought this collaboration to life: sculpting, fabrics, packaging, and painting.
Logan Paul x WWE
Commemorating the creation of Logan Paul’s first ever action figure, we sat down with the famed content creator turned WWE superstar to speak about his creative journey leading up to this collaboration with Mattel.
Sean Wotherpoon x adidas x Hot Wheels
Highlighting the collaboration between LA fashion designer Sean Wotherspoon, adidas, and Hot Wheels, we interviewed Sean to explore how his expressive style emerged in this bold new spin on a classic Hot Wheels die-cast car.
Sun Man x Masters of the Universe
Recognizing the need for diversity in the action figure space in the 80s, a mother took action and created an original character: Sun Man. We interviewed Professor Yla Eason on her story of championing representation in toys and bringing Sun Man into the pantheon of Masters of the Universe characters.
The BATMAN™ x Hot Wheels
Recreating the full power, speed, and coolness-factor of the Batmobile from THE BATMAN (2022), we shot a promo of this R/C car replica with a cinematic vision inspired by Matt Reeve’s latest depiction of Gotham City. My key contributions on this project were storyboarding and providing art direction throughout post-production.
JJ Abrams x Bad Robot
Capitalizing on Mattel’s first collaboration with JJ Abrams, we asked our product designers and the legendary filmmaker himself to share how his infamous mascot was brought to life as a collectible figure.